Why do some things catch on and become popular while others falter? And how can we generate more word of mouth for a product or initiative we’re working on? In this live session, Wharton School professor and bestselling author Jonah Berger reveals the secret science behind word-of-mouth and social transmission. He will explain how his six STEPPS principles drive all sorts of things to become popular. If you’ve ever wondered why certain brands get more word of mouth, stories get shared, or content goes viral, this session will explain why, and illustrate how to leverage these ideas to craft contagious content.

Register for a live session happening at 9 a.m. and 12 p.m. ET on March 14.

Can’t make the live session? Don’t worry. All Skillsoft events are recorded and made available on-demand in DIG! Visit DIG > Library > Skillsoft Content > Skillsoft Live Events to watch!