Have you ever wondered how product features (and new products) make it onto our product roadmap? In the video below, Chad Porche, SVP of Product, breaks down how we decide what to build next.
How We Build Our Product Roadmap (Summary)
It starts with data.
We gather insights from:
- Market and competitive research
- Sales and Client Support feedback
- Product usage/adoption
- Strategic priorities and leadership input
We use that information to spot trends and problems worth solving.
We turn insights into strategy.
We create strategies based on those insights. We identify common themes, define goals, and outline how we’ll measure success.
Teams brainstorm and prototype.
- Product managers, designers, and technology leads brainstorm ideas, build early concepts, and test them with internal teams and customers.
- We refine until the solution is strong, practical, and clearly better than what exists today.
We balance trade‑offs.
We weigh:
- Short‑term wins vs. long‑term value
- Team capacity and required skill sets
- Technical dependencies
- Alignment with business objectives and strategic priorities
This shapes what fits into the 12‑month roadmap.
We plan and build in increments.
- Big projects are broken into smaller tasks
- Planned for quarterly and delivered in 2‑week sprints
- Released once they form a meaningful feature
We keep improving after launch.
We monitor usage, feedback, and support trends to refine and improve.
The whole process evolves over time, but the goal stays the same: deliver high‑quality, high‑value solutions while staying flexible and learning as we go.
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